The first launch event for Automotive SPICE© was held on 25 April 2006 at the Munich IHK (Chamber of Commerce), Germany and was attended by 160 people.

The second launch event for Automotive SPICE© was held on 26 September 2006 at the Göteborg Convention Centre, Gothenburg, Sweden and attended by 120 people.

The motor vehicle manufacturers were present at the events to convey their official policy and approach towards supplier capability assessments. There were presentations regarding specific process requirements and safety aspects of capability levels.